A Customer Experience is a Full Journey: Making the Most of it Through People Tracking
Customers aren’t analyzing their behaviors within retail locations, but every retailer should be, and they should be learning…
Executive Viewpoints October 18
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Move Over Chargebacks: Another Form of Ecommerce Order Fraud is Taking Over
When retailers discuss ecommerce fraud detection, their top priority is typically fraudulent chargebacks. A chargeback occurs when a…
Executive Viewpoints October 17
Four Lessons for Leading with Purpose: How Lion Brand Yarn Is Reaching the New Values-Driven Consumer
As a leader, it’s always a challenge to help your business compete and thrive in a volatile business…
Executive Viewpoints October 17
The Dropship Dilemma: Why and How Retailers Need to Evolve Dropship Strategies
Established retailers exploring how a marketplace model would best fit into their business strategy have a common question…
Executive Viewpoints October 14
AI- and ML-Driven Chatbots are the Next Frontier in the Digital Commerce Revolution
The resilience brands have shown over the past two years has been remarkable. Given an unpredictable commercial landscape,…
Executive Viewpoints October 14
Should Data be a Luxury for the Fashion Industry?
The luxury buyers of today are tech-savvy high spenders who know what they want and go online for…
Executive Viewpoints October 13
3 Warning Signs of a Bad CEO
IAGO: “O, sir, content you; I follow him to serve my turn upon him:We cannot all be masters,…
Executive Viewpoints October 12
How MDM Helps Retailers Protect the Bottom Line
It’s a sunny Saturday morning, a perfect day for running some quick errands. First stop — the farmers…
Executive Viewpoints October 11
Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season
‘Tis (almost) the season! Retail and etail spend massively on measurable digital advertising. This is true all year…
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