Key Takeaways
- Target has launched Ask Target, an AI-powered shopping assistant available in beta on Target.com and the Target app, to help guests find inspiration and narrow gift choices this holiday season.
- The retailer’s holiday assortment includes more than 8,000 new gifts, more than half available only at Target, with a new Deal of the Day running daily from Nov. 1 through Dec. 24.
As part of its holiday shopping experience, Target is offering new AI-powered shopping experiences to shoppers.
Touted a as fresh ways to discover gifts and deals throughout the season to make it easier for guests to find something special for everyone on the list, Ask Target is an AI-powered shopping assistant available in beta on Target.com and the Target app. Company officials said the AI function will help guests find inspiration, narrow their choices and shop with confidence and ease.
Additional AI-powered features and a digital holiday kids catalog will offer more ways for consumers to discover gifts for everyone on the list. Target is offering more than 8,000 new gifts, more than half of the new assortment is available only at Target, with thousands of gifts priced at $5 and under.
How Is Target Changing the Holiday Shopping Experience?
Michael Fiddelke, Chief Executive Officer, Target, said custpmers will see and feel the changes they have  been making across the retailer.
“[We are] bringing together the style, design and value they expect from us with an experience that makes shopping easier and more inspiring,” said Fiddelke in a statement. “We know guests turn to Target for gifting, gathering and everything in between, and our team is ready to help busy families discover more joy in those moments throughout the season.”
When Do Target’s 2026 Holiday Deals Start?
Beginning Nov. 1, guests can shop a new Deal of the Day every day through Dec. 24, with a first-ever one-day preview of upcoming offers to help them plan ahead. Early Black Friday deals run Nov. 5–7, followed by new limited-time offers every weekend throughout the holiday season.
With affordability at the forefront of shoppers this season, Target is leaning into one of the season’s biggest trends: luxe-for-less gifting. This year’s assortment includes 100% cashmere (excluding functional trim) starting at $25, pajamas for all from $10, festive decor from $5, faux fur throws at $30, top toys from LEGO, Barbie and Nintendo, new and exclusive gifts from prestige, emerging and global beauty brands at Target Beauty Studio, nostalgic sweet treats and host gifts from Favorite Day and exclusive finds for sports and wellness fans, making it easy for guests to find gifts that feel elevated at every price point.
“Guests tell us they want to give gifts that are thoughtful and personal, while feeling good about what they’re spending,” said Cara Sylvester, executive vice president and chief merchandising officer, Target. “That’s why we’ve brought together the brands they love, exciting trends and unexpected finds they won’t see anywhere else — all at prices that make it easier to get that ‘I can’t wait to give this’ gift.”
