Key Takeaways
- Jos. A. Bank opened a 4,960-square-foot store in Peachtree City, Ga., on Oct. 14 with clearer sightlines, defined product areas and a dedicated Experience Center for consultations and fittings.
- Customer research and the brand’s 1905 tailor shop origins informed the concept, which includes an expanded assortment with Made in USA offerings, the Traveler CoolMotion performance label and the Reserve collection.
Jos. A. Bank recently opened a reimagined store experience that introduces a fresh expression of the brand.
Located in Peachtree City, Ga., the new 4,960-square-foot store introduces a more modern, intuitive environment designed to put product and personal service at the center. The retailer focused the redesign on intentionally showcasing the quality, construction and details behind their merchandise.
Amng the new features for the location that opened Oct. 14 are clearer sightlines, defined product areas, and styled displays make it easier for customers to browse, find what they need and see how pieces work together.
How Is Jos. A. Bank Modernizing Its Brand Experience?
This store represents an exciting evolution for Jos. A. Bank, said Karla Gray, Chief Operating Officer of Tailored Brands.
“We’ve taken what customers have always valued about the brand—quality, craftsmanship and personal service—and brought those strengths forward in a fresh, modern way,” said Gray in a statement. “The result feels distinctly Jos. A. Bank, while reflecting where the brand is going.”
What Shaped the New Store’s Layout, Service Model and Assortment?
The store pairs the brand’s longstanding focus on quality, fit and craftsmanship with a more modern retail environment designed around how customers shop today. Inspired by the company’s origins as a tailor shop in 1905, the new concept brings that heritage into the present through a refined, contemporary environment.
In-depth customer research informed every aspect of the experience – from layout and merchandising to navigation and service, creating a store that is distinctly Jos. A. Bank and designed for how men shop today. A dedicated Experience Center creates a comfortable setting for consultations, fittings and personalized service, bringing the brand’s expertise in fit and tailoring to the forefront.
The updated assortment builds on Jos. A. Bank’s traditional style with an emphasis on value, quality, and craftsmanship. The collection includes Made in USA offerings, along with fine fabrics from Italian and European mills and a growing selection of limited-edition products. Additionally, the company is expanding its Traveler CoolMotion performance label across categories and growing its Reserve collection, featuring elevated materials including cashmere and Egyptian cotton.
