Sporting goods and outdoor recreation retailer Academy Sports + Outdoors is launching 200 Ariat in-store shops this fall.
The immersive spaces will be tailored to each store to display an expanded assortment of Ariat’s Western apparel, work apparel and footwear. Matt McCabe, EVP and Chief Merchandising Officer at Academy Sports, said the companies have worked to create branded walls, fixtures, tables and features within a space where shoppers can have a hands-on, visual experience of the brand,
“We’re excited to bring customers a new way to experience Ariat at Academy,” McCabe said. “Customers trust us to offer great value without jeopardizing quality and style, and we are proud to expand the availability of Ariat gear in stores and online at Academy.com.”
San Leandro, Calif.-based Ariat’s most sought-after items include Western boots, premium denim and high-quality workwear, according to a news release.
“For 20 years, Academy has been an incredible partner, helping Ariat reach more customers and grow our brand,” said Sharon Carpenter, VP of Sales at Ariat International. in a statement. “We’re excited to expand our partnership by bringing Academy shoppers even more of the products they love. With industry-leading comfort, fit, and performance, Ariat delivers the quality Academy customers can rely on every day.”
Founded in 1938, Katy, Texas-based Academy Sports + Outdoors has 300 stores across 21 states. Ariat International was founded in 1993 and initially focused on combining athletic performance technology with equestrian and Western boots.
