Urban Outfitters is targeting Gen Z consumers and grads this spring as it enters on-demand retail in a new partnership with DoorDash.
Shoppers in their teens and 20s use food delivery apps more than anyone, according to YouGov data.
“At UO, we want to stay in sync with how our customers shop, and live their lives,” said Urban Outfitters President Shea Jensen in a statement.
DoorDash users can now shop UO stores through its new storefront in the app. The storefront features apparel, accessories, gifts and beauty products.
To celebrate the launch, Urban Outfitters and DoorDash are rolling out immersive activations, exclusive offers and graduation-focused experiences nationwide throughout May.
UO’s Gen Z Store Formats
UO started rolling out new store formats aimed at Gen Z consumers in October.
The new stores, located in Houston, Bethesda, Md. and Glendale, Calif. are brighter, with assortments tailored to each locale. Fitting rooms are more spacious, with warm and rich finishings.
In May 2025 UO launched UO Haul, a gamified campaign designed to support students decorating dorm rooms. As part of the campaign, Urban Outfitters and HGTV hosted a Dream Dorm Makeover Contest in July 2025.
URBN’s Q4 and FY26 Record Results
UO’s parent company URBN, which also operates the Anthropologie, Free People, FP Movement and Nuuly brands, reported record sales in the fourth quarter ended Jan. 31.
Total sales increased more than 10% to a record $1.8 billion. Comparable retail net sales increased 9.6% at Urban Outfitters. For the year ended Jan. 31, 2026, total company net sales increased 11.1% to a record $6.17 billion. UO’s comparable retail net sales increased 7.3%.
