Seeking to strategically expand its presence in the marketplace ecosystem, Canada Goose has partnered with Mirakl in order to activate on select marketplace channels while maintaining control over product presentation, pricing and fulfillment. The first expression is now live on Nordstrom.com, featuring nearly 150 SKUs across categories including accessories, apparel and outerwear.
“Luxury brands are increasingly adopting hybrid distribution models that balance reach with high brand standards,” said Sophie Marchessou, Chief Customer Officer at Mirakl in a statement. The Mirakl Connect solution that Canada Goose is using “enables brands like Canada Goose to expand across curated retail channels while maintaining the merchandising and operational standards essential to their distribution strategy. In today’s AI-driven commerce landscape, this is how leading brands will achieve strategic and profitable growth — ensuring discovery where consumers shop while uploading the highest brand standards.”
In March 2024 Canada Goose cut 17% of its corporate workforce as it sought to generate long-term growth. For the retailer’s Q3 2026, which ended in Dec. 2025, Canada Goose generated revenues of $694.5 million, a 14.2% increase over the same period the previous year.
“This partnership marks an important step in how we continue to grow our presence in North America,” said Patrick Bourke, President, North America for Canada Goose in a statement. “It enables us to bring the Canada Goose experience to more consumers in a way that feels true to our heritage and our values. By broadening how people discover and interact with our brand, we’re strengthening our presence and driving continued growth across the region.”
