Sally Beauty will kick off COLORfest, a month-long celebration of hair and nail color, with an immersive free pop-up event at The Grove in Los Angeles on Saturday, March 14. The retailer is inviting beauty enthusiasts of all generations and skill levels to discover, learn and experiment through the power of color.
Attendees can get a personalized color analysis introducing them to their “color season,” and Sally Experts Gregory Patterson, Monae Everett and Juli Russell will be available for tailored consultations to showcase the best hair and nail color shades to complement each assessment. Additionally, guests will have the chance to win top-rated products, receive glam services such as glitter spray from Eva NYC, tinsel or temporary hair color from Strawberry Leopard, and will leave with a curated assortment of products valued at $100, while supplies last.
“COLORfest marks the beginning of a bigger evolution for Sally Beauty,” said Chris Kobus, Chief Marketing Officer at Sally Beauty in a statement. “We’re focused on creating meaningful moments that make color more approachable, more inspiring and more connected to how today’s consumers want to learn and shop in-store.”
Customers can continue the COLORfest celebration in Sally Beauty stores and online, where exclusive offers, educational resources and expert guidance extend the campaign alongside the event.
