Whether it’s signing up for a loyalty program, subscribing to an email list or browsing by mobile devices, consumers actively are engaging with their favorite brands. As such, site performance is playing an increasingly critical role in sales results, as noted in a recent webinar hosted by Akamai, a content delivery provider, and Internet Retailer, an e-Commerce intelligence news site.
The webinar, titled: Optimize Your Web Performance To Deliver A Better Omnichannel Experience, offered tips on boosting site performance to improve company revenues, and described how retailers such as Dollar Tree have benefited from partnering with site performance companies. The session included insights from Curtis Corl, VP of Dollar Tree Direct, including the retailer’s path to optimized web and mobile executions, and plans for 2013 and beyond.
To boost online customer engagement, Dollar Tree developed Dollar Tree Direct, a portal dedicated to serving the B2B needs of smaller organizations seeking to purchase Dollar Tree products in large quantities. The site is enriched by myriad features that assist quantity buyers, but can slow performance. Similarly, visitors to the Dollar Tree consumer site can access dozens of product categories, forums, activities, do-it-yourself resources, handcrafts, and special offers, but demand a fast and easy online experience.
“Today, having optimized mobile and web sites is no longer a ‘nice to have,’” said Corl. “Customers demand and expect web sites to be fast: They don’t have the time to wait around for a page to load. I have found that the key to success is partnering with world-class companies whose passion for excellence matches your own.”
