Performance marketing technology provider Criteo has named Greg Archibald EVP of Americas.
In this role Archibald will oversee the Americas sales team responsible for all revenue operations including strategic planning, budgeting and national sales execution. Archibald will report directly to Chief Revenue Officer Mollie Spilman.
Archibald’s expertise in multi-product sales is expected to be central to Criteo’s Americas sales strategy, as the company continues to innovate and expand its core business. Criteo has recently:
Expanded its cross-device capabilities via a large user graph;
Added Kinetic Design creative capabilities designed to enhance its core performance marketing platform; and
Introduced new product additions — Criteo Predictive Search and Criteo Sponsored Products.
Archibald joins Criteo after four years as Chief Revenue Officer for NinthDecimal. Before joining NinthDecimal, Archibald held senior-level strategic revenue positions at Datalogix, Yahoo and Intuit.