Petco will expand its exclusive retail partnership with Canadian Tire with the addition of Petco shop-in-shops at 99% of Canadian Tire stores by the middle of 2023 as well as a dedicated product assortment online at canadiantire.ca. An estimated 90% of Canadians live just 15 minutes away from a Canadian Tire store, which will help the pet retailer expand its reach into Canada’s $5.3 billion pet market.
The partnership also will increase Canadian Tire’s inventory of Petco’s owned and exclusive pet products, including the WholeHearted and Reddy private label brands. The shop-in-shop experience specifically will feature a variety of additional Petco brands, including SoPhresh pet litter and Well & Good pet care products and tools.
“Canadian Tire’s legacy as an admired go-to retailer for living, playing, fixing, automotive and seasonal products has cemented them as a household name in Canadian homes,” said Amy College, Chief Merchandising Officer at Petco in a statement. “Through our exclusive expanded partnership with Canadian Tire, we’re growing awareness of — and access to — Petco’s health and wellness products within Canada’s dynamic and rapidly growing pet market. Four years after our teams brought this exciting and innovative concept to pet parents, the continued growth of our partnership speaks to pet parents’ deep confidence in Petco’s pet care expertise, as well as the power and reach of Canadian Tire’s connection with local markets.”
Petco also has a shop-in-shop experience at Lowe’s stores, which launched in early 2022. This partnership is more modest, with 15 locations planned by the end of 2022, but offers additional services including Vetco vaccination clinics, microchipping, prescription pest prevention and mobile grooming at select times and locations.