Saks Fifth Avenue’s latest Fifth Avenue Club personal shopping location has opened at the London West Hollywood hotel in Beverly Hills, Calif. The standalone Fifth Avenue Club location offers luxury personal shopping and styling services, and this latest opening marks an evolution of the concept, according to Saks.
The new West Hollywood location introduces bespoke offerings such as an in-house beauty space and shoppable art installation. Available to both local customers and hotel guests, The Fifth Avenue Club West Hollywood is open by appointment only. Customers can shop a regularly curated merchandise assortment that complements items pulled specifically for clients, based on an in-person or virtual consultation with a Saks Stylist.
“The Fifth Avenue Club West Hollywood represents Saks Fifth Avenue’s commitment to redefining the luxury shopping experience by combining our expertly curated assortment with personalization in an innovative way,” said Larry Bruce, President of Stores at Saks Fifth Avenue and Neiman Marcus in a statement. “West Hollywood is the perfect setting for this concept, allowing us to offer our customers an unmatched level of service in a space that reflects the sophistication and creativity of our brand.”
A dedicated beauty counter further enhances the client experience, and select pieces from Saks Fifth Avenue’s fine art collection will be on display alongside a QR code, so clients can easily browse the full art gallery and visualize each piece in their own homes.
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A floating fitting room, wrapped in dichroic acrylic, serves as a striking centerpiece in the space, while suspended clothing fixtures and a minimalist seating area complete the modern, inviting atmosphere. The shop’s windows are wrapped in dichroic vinyl to reflect an iridescent palette onto the mirrored surfaces within The Fifth Avenue Club West Hollywood.
Skilled personal stylists have been recruited from the local community to staff the club, and the space also can be personalized for exclusive events, brand takeovers and customized shopping journeys.
“The London West Hollywood hosts a myriad of film screenings, junkets and events throughout the year, and we feel confident that having this offering on property will greatly appeal to those within the entertainment industry as well as to our hotel guests and locals,” said Terry Buchholz, General Manager of the London West Hollywood in a statement.
Late last year, Saks Global completed its long-awaited acquisition of fellow luxury retailer Neiman Marcus.
