Youth lifestyle brand Pacsun has opened a new retail format dedicated to and named after its new activewear collection, PAC1980.
The collection launched earlier this year and was an immediate success, with several styles selling out. Given the positive response, the retailer has now rolled out PAC1980 in all Pacsun stores, and the new 1,500-square-foot PAC1980 store at the Mall of America will be the first of many, the company said.
“We are thrilled to open our first PAC1980 store at the Mall of America,” said Addie Rintel, VP of Design Merchandising at Pacsun in a statement. “Mall of America is one of our most successful locations, where we have witnessed consistent growth. The smaller PAC1980 footprint within our existing Pacsun stores has been very well-received by our customers, and with its own dedicated store, we look forward to offering an even more expansive look at this category.”
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