Retailers including Amazon, CVS, Dell, Kroger, Macy’s, Nike, Nordstrom, Sephora, Target, Victoria’s Secret and Walgreens have added buy now, pay later capabilities from AfterPay via the payment provider’s app. Select customers can shop at these and other merchants by choosing a brand in the Afterpay Shop Directory and then paying for their purchase in installments.
Afterpay sends an average of 31 million leads to its merchant partners every month via the Afterpay app, according to the company, which noted that the majority of its customers start their journey on the Shop Directory.
“Over the past year, we all relied on online shopping for the things we needed during the pandemic,” said Zahir Khoja, General Manager of Afterpay North America in a statement. “But as we celebrate the physical reopening of stores, consumers still want the convenience and flexibility of buying with the click of a mouse as part of their ‘new normal.’ We are thrilled to continue to support our customers by allowing them to shop every day at their favorite brands with Afterpay for things they need and want in their lives.”