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Remarkety Helps Retailers Email Customers at the Point of Online Purchase to Reduce Cart Abandonment

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Remarkety, a data-driven ecommerce marketing platform, has launched Email Capture Booster. The solution was designed to strategically interact with the customer as soon as they add an item to their cart as a way to reduce abandonment.

Email Capture Booster connects with customers once they have had time to show interest in a product, helping mitigate the risk of coming off as intrusive and turning prospective customers away. The new feature’s goals include enabling retailers to have greater success growing their email subscriber list and driving better 1:1 engagement with customers.

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