How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers
The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer…
Features March 3
Latest In: email marketing
New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium
Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still…
Features March 23
As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’
The ecommerce pandemic party is officially over. Following two lockdown-induced boom years, online retailers that were once investor…
Features January 18
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Is Your Email Marketing Software The Right One? 5-Point Assessment Guide
According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is…
Executive Viewpoints September 30
4 Ways Brands Can Prepare Their Email Marketing Program for BFCM
Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning…
Executive Viewpoints August 25
Shopify Makes Strategic Investment in Klaviyo as Solution Providers Enter Product Partnership
Shopify and Klaviyo have entered a product partnership, with Klaviyo serving as the recommended email solution partner for…
News August 8
Why AMP for Email has a Place in Every Email Marketers’ Playbook
Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost…
Executive Viewpoints March 15
Remarkety Helps Retailers Email Customers at the Point of Online Purchase to Reduce Cart Abandonment
Remarkety, a data-driven ecommerce marketing platform, has launched Email Capture Booster. The solution was designed to strategically interact…
News October 14
All in Good Time: When to Hit ‘Send’ on an Email Campaign
What difference does timing make to the success of a promotional or marketing email campaign? The simple answer…
Executive Viewpoints May 24Top Stories
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