Celebrus Can Help Retailers Offer Personalization Without Needing Cookies

Celebrus has released Celebrus CX Vault, a platform designed to deliver relevant messages to shoppers while keeping their information private. Celebrus CX Vault utilizes no-party data, an information technique that does not use tracking, sharing or cookies of any kind.

The solution was created to work by recognizing the context of a browsing session in real time and then applying machine learning to further determine and interpret user interest. Celebrus CX Vault was designed to meet privacy regulations and respects consumers who opt out of cookie usage, as the user stays anonymous throughout an entire session and no information is ever shared or sent to a server.


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