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Latest In: Social Commerce

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L'Oreal Feria AR try-on on Snapchat, available at Walmart.

L’Oreal Taps Snapchat for AR Hair Color Try-on in Walmart Stores

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors…

News May 23
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Walmart Debuts Immersive, Influencer-Led ‘Walmart Realm’ Experiences

Just a few weeks after making real-world products available for sale within Roblox, Walmart has debuted Walmart Realm.…

News May 22
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Saks has expanded its brand ambassador program, Saks Social Club, and is using members to raise awareness for cultural and social issues.

Saks Evolves Saks Social Club, Focusing on Mental Health and Art Initiatives

Saks has expanded its brand ambassador program, Saks Social Club, and is leveraging its members to boost awareness…

News May 20
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Expedia Group has unveiled a series of new products and services designed to make travel planning stress free.

Expedia Leans Further into Commerce with New Media Network and AI Tools

Expedia Group has unveiled a series of new products and services designed to make travel planning stress free.…

News May 15
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Pages from the shoppable issue of Real Simple enabled by Pinterest.

Pinterest Moves into Print with Shoppable Issue of Real Simple

Real Simple magazine will launch its first-ever shoppable issue in partnership with Pinterest on May 17. Under the…

News May 15
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Exterior of the Skechers store in Topia Mall in Roblox.

Skechers Widens its Reach with New Roblox Store, John Deere Collab

Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers…

News May 14
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Example of digital sneaker created via Reebok Impact on Instagram.

Reebok Debuts AI-Powered Custom Sneaker Design Tool on Instagram

Reebok has launched an AI-driven fashion experience on Instagram that allows customers to create their own digital sneakers…

News May 13
Featured influencer marketing marketing product strategy Rebecca Minkoff retail innovation retail innovation conference Retail ThinkTank (2024) Retail ThinkTank: Business Agility & Innovation (2024) Retail ThinkTank: Featured in Business Agility & Innovation (2024) store of the future
Ahead of her keynote at the Retail Innovation Conference & Expo on June 6, Rebecca Minkoff shares how she has embraced value and the art of pushing limits.

How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Rebecca Minkoff doesn’t just like taking risks — she’s addicted to it. “It’s all about pushing myself out…

Features May 6
CTS EventIM event sales social commerce ticket sales ticketing tiktok TikTok Shop
TikTok users in Germany can now buy event tickets on platform via CTS EventIM

TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide

As of December 2023, TikTok Shop had 15 million sellers around the world, according to the company’s first…

News May 2
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