TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide
As of December 2023, TikTok Shop had 15 million sellers around the world, according to the company’s first…
News May 2
Latest In: Social Commerce
The Growing U.S.-China Ecommerce Rivalry will Make 2024 the Year of Commerce Media
Ecommerce continues to climb to new heights in the U.S., where recently released figures for Q4 2023 show…
Executive Viewpoints April 23
AI and the Art of Non-Linear Customer Experience
In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A…
Executive Viewpoints April 22
How Gen AI is Reshaping our Understanding of User Intent
As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how…
Executive Viewpoints April 17
Amazon Brings Live Shopping to Streaming TV
Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive…
News April 16
LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey
LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics, featuring games that…
News April 15
Fanatics Unveils Plans for Multi-Sport Fan Event in NYC: ‘Sports Fans Deserve a Place to Gather’
Digital sports platform Fanatics is moving into the physical world in a big way with its first Fanatics…
News April 11
Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success
TikTok is where the action is for brands wanting to go viral today. So many brands have found…
Executive Viewpoints April 8
E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale
E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put…
News March 29Top Stories
Latest Podcasts
Latest Resources
