Latest In: Social Commerce

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The Growing U.S.-China Ecommerce Rivalry will Make 2024 the Year of Commerce Media

Ecommerce continues to climb to new heights in the U.S., where recently released figures for Q4 2023 show…

Executive Viewpoints April 23
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AI and the Art of Non-Linear Customer Experience

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A…

Executive Viewpoints April 22
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How Gen AI is Reshaping our Understanding of User Intent

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how…

Executive Viewpoints April 17
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Screenshot from Amazon Live.

Amazon Brings Live Shopping to Streaming TV

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive…

News April 16
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LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey

LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics, featuring games that…

News April 15
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Fanatics Unveils Plans for Multi-Sport Fan Event in NYC: ‘Sports Fans Deserve a Place to Gather’

Digital sports platform Fanatics is moving into the physical world in a big way with its first Fanatics…

News April 11
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Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

TikTok is where the action is for brands wanting to go viral today. So many brands have found…

Executive Viewpoints April 8
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E.l.f. will be the first brand featured in a TikTok Shop Super Brand Day.

E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale

E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put…

News March 29
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Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon experience on Roblox.

Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon…

News March 28
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