Southwest Airlines Taps TikTok Creators to Offer ‘Shoppable Flights’
Southwest Airlines is partnering with creators in various subcultures of TikTok to both highlight travel inspiration and offer an…
News July 24
Latest In: Social Commerce
Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign
Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find…
News July 19
The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context
Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds,…
Features July 10
Pinterest and Primal Kitchen Tap Cooking Creators for Summer Pop-Ups
After hosting successful pop-up shops with apparel brands like Abercrombie and Anthropologie, Pinterest is digging into the culinary…
News July 10
Designing with Data: Keeping Retailers Ahead of the Trends
Whether a retail location, office building, hotel or healthcare environment, designing to support client objectives requires bringing to…
Executive Viewpoints July 10
HSN Launches Creator Platform to Build Direct Connections with Digital Influencers
Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its…
News July 9
E.l.f. Tests Out Real-World Product Sales on Roblox
E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the…
News July 2
TikTok Shop Debuts Social Impact Programs Aimed at SMBs
TikTok Shop has launched a new social impact initiative called SOAR Together (Supporting Our Artisans and Retailers) that…
News June 26
How Xcel Brands’ CEO is Trying to Solve Social Commerce
There’s no shortage of companies trying to crack the code of social commerce in the U.S. — from…
Features June 21Top Stories
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