Luxury Brands Respond to Spending Slowdowns with M&A Activity and Gen Z-Friendly Branding
Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts…
Features September 5
Latest In: Social Commerce
How to Win in the Routine Economy: Elevate the Everyday
As an elder millennial who is trying to do it all (and ideally hit my daily protein goal…
Executive Viewpoints August 28
NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast
NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. The partnership debuted…
News August 22
YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts
In 2023, people watched over 30 billion hours of shopping related videos on YouTube, according to the company.…
News August 20
Netflix, Google Team Up to Make Fashions from ‘Emily in Paris’ Shoppable
Netflix has teamed up with Google to make the fourth season of the hit series Emily in Paris…
News August 16
Leveling Up: How Gaming is Changing the Face of Retail
The gaming industry has evolved from a niche pastime to a global powerhouse, with a projected value of…
Executive Viewpoints August 15
Navigating AI Adoption: Why the Co-Pilot Approach is the Most Successful Â
Co-pilots are essential on a commercial aircraft: they’re there to assist the captain in operating the aircraft, monitor…
Executive Viewpoints August 13
The Secret Sauce for Successful Experiential Marketing
Events combine brand storytelling, commerce and community all in one. Whether you are a business-to-business (B2B) or business-to-consumer…
Executive Viewpoints August 8
E.l.f. Creates ‘Beauty for Every Eye’ Kit with Blind Swimmer Pagonis
E.l.f. Beauty has partnered with world champion blind swimmer Anastasia ‘Tas’ Pagonis to develop a limited-edition product kit…
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