What You Need to Know About Transforming Online Return Churn
For anyone who has made a purchase online, returns are part of the standard online buying process —…
Executive Viewpoints April 3
Latest In: Personalization
PetSmart Upgrades Loyalty Program with Personalization, New Tiers
PetSmart has added two new tiers to its renamed loyalty program, Treats Rewards, along with personalized offers, special…
News April 2
Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences
Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize…
News March 27
Future Forward: Zero-Party Data and the Evolution of Retail Advertising
2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation…
Executive Viewpoints March 26
How Conversational Commerce Will Fill the Cookie Void
Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies…
Executive Viewpoints March 20
How to Put Your Best Foot Forward in Retail Media
Retailers that have recently launched their own retail media businesses should learn from what the established leaders already…
Executive Viewpoints March 14
All the Feels: How Mood will Underpin Future Consumer Spending in Retail
The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and…
Executive Viewpoints March 12
How AI is Ushering in the Future of Interactive Commerce
Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok…
Executive Viewpoints March 7
Puma Sees 19% Bump in AOV Following Shift to Google Cloud
Puma has moved all of its ecommerce operations to Google Cloud in an effort to improve its online…
News March 6Top Stories
