Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing
Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…
Features July 15
Latest In: Personalization
Why Adtech Embracing AI and Automation is a Risky Long-Term Play
Adtech has been in the AI and automation business for far longer than the current AI revolution. The…
Executive Viewpoints July 11
Monica + Andy Founder Details Multiple Expansion Paths for Baby Retailer
Unlike many DTC brands that were born online and later found their way into physical retail, Monica +…
Features July 3
Harps Food Stores Enables Real-Time Personalization at Checkout
Harps Food Stores is deploying a new integration between customer intelligence platform Birdzi and POS system ECRS to…
News July 1
In the Fight for Mutual Survival, DTC and Retailers are Frenemies
Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep…
Executive Viewpoints July 1
Nespresso Awakens New Coffee Discovery Pathways with Online Quiz
Most Americans (84%) start their morning with a fresh cup of coffee, according to the National Coffee Association,…
Features July 1
Clairol Teams with Glamsquad to Offer Free Hair Coloring House Calls
Clairol and Glamsquad have partnered to offer free at-home hair-color appointments in four markets this summer: Los Angeles,…
News June 18
Why Retail Brands Need to Collect Their Own Data
As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment…
Executive Viewpoints June 18
Retailers: Why You Should Have FOMO About Card Linked Offers
Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today,…
Executive Viewpoints June 17Top Stories
