How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty
Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts,…
Features November 7
Latest In: Personalization
Lowe’s Debuts Digital Home Platform for Loyalty Program Members
Lowe’s has introduced a “Digital Home Platform” that offers members of the retailer’s MyLowe’sRewards program free personalized information…
News November 5
Mobile Wallets: Unlocking a Powerful New Marketing Channel
Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of…
Executive Viewpoints October 31
Don’t Wait Until Black Friday to Protect Your Endpoints
We are approaching one of the most important and riskiest times of the year for retailers. Cyberattacks increase…
Executive Viewpoints October 30
Crafting Engaging Consumer Promotions that Click with Gen Z
Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct…
Executive Viewpoints October 28
RFID Technology: Enhancing Retail Efficiency While Protecting Consumer Data
In the world of retail, staying ahead means embracing innovations that transform shopping and commerce into an experience…
Executive Viewpoints October 23
From Startup to Enterprise: What CX Looks Like at Different Business Stages
Customers have different expectations for businesses of different sizes, requiring companies to tailor customer experience (CX) strategies to…
Executive Viewpoints October 22
Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact
According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact…
Executive Viewpoints October 17
The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust
Artificial intelligence is rapidly transforming how retailers set prices, sparking public debate and drawing regulatory attention. The Federal…
Executive Viewpoints October 16Top Stories
