PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers
The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands…
Features November 30
Latest In: Marketing
Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing
Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new…
News November 29
Revving Up Sales: The Competitive Edge of Visual Content
The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses…
Executive Viewpoints November 29
Macy’s Taps Caesars Entertainment Exec as Marketing Chief
Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. 11, 2023. Otterman, a…
News November 28
Retail Media is Omni-Funnel: How to Master It
When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If…
Executive Viewpoints November 28
Retailers Focus Giving Tuesday Efforts on Feeding People, Pets
Among the many charity-themed promotions associated with Giving Tuesday on Nov. 28, several are designed to feed the…
News November 27
What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals
One thing brands and retailers can count on this holiday season is that shoppers are being more frugal…
Executive Viewpoints November 24
Wine Insiders Taps the Power of Gifting to Attract New Customers
At a time when customer acquisition costs are going through the roof, DTC wine brand Wine Insiders has…
News November 22
Transforming Holiday Marketing in CPG Retail with Generative AI
In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and…
Executive Viewpoints November 22Top Stories
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