Asos Pops Up in Aspen for President’s Day
Digital-first apparel brand Asos has kicked off a combination of pop-up retail and branded moments woven into the…
News February 11
Latest In: Marketing
Nordstrom Marks 125 Years with Brand Activations, Expanded Customer Perks
Think about it: Nordstrom has been around for half of the 250 years that the United States has…
News February 11
Retail’s Secret Weapon? Smarter Screens that Sell
For decades, retail business owners looked at in-store displays — whether posters, banners or digital screens — as…
Executive Viewpoints February 11
Bots are Taking Over the Web. Why that May not be a Bad Thing for Retail Marketers
LLMs and AI Agents are reshaping how the web operates and how consumers interact with it. As AI-powered…
Executive Viewpoints February 10
Marketers Kick Off Year of High-Profile Sporting Moments with Super Bowl LX: AI, GLP-1 Pitches Steal the Show
In an era of increasing media fragmentation, the Super Bowl remains one of the few live events that…
Features February 10
Abercrombie, Ebay, Aldi Opt for IRL Activations to Capture Super Bowl Fervor
Super Bowl LX is just around the corner, and the stunts have already begun. Whether it be Columbia’s…
News February 5
Albertsons Creates End-to-End Digital Party Planning Hub
Albertsons has launched Celebrations, a digital destination that brings together the many elements that go into a successful…
News February 4
Ulta Spotlights 6 Female Athletes with New Beauty Roster, Strengthens Support for Women’s Sports
Ulta Beauty has teamed up with six female athletes from both established and emerging sports for its first-ever…
News February 4
Why Shopping has Become the Biggest Battlefield in the War for AI Supremacy
When Google CEO Sundar Pichai took the stage at the NRF Big Show last month it was a…
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