Marketers Kick Off Year of High-Profile Sporting Moments with Super Bowl LX: AI, GLP-1 Pitches Steal the Show
In an era of increasing media fragmentation, the Super Bowl remains one of the few live events that…
Features February 10
Latest In: Marketing
Abercrombie, Ebay, Aldi Opt for IRL Activations to Capture Super Bowl Fervor
Super Bowl LX is just around the corner, and the stunts have already begun. Whether it be Columbia’s…
News February 5
Albertsons Creates End-to-End Digital Party Planning Hub
Albertsons has launched Celebrations, a digital destination that brings together the many elements that go into a successful…
News February 4
Ulta Spotlights 6 Female Athletes with New Beauty Roster, Strengthens Support for Women’s Sports
Ulta Beauty has teamed up with six female athletes from both established and emerging sports for its first-ever…
News February 4
Why Shopping has Become the Biggest Battlefield in the War for AI Supremacy
When Google CEO Sundar Pichai took the stage at the NRF Big Show last month it was a…
Features February 3
Behind the Scenes of Ecommerce: The Secret Data Battle
While huge companies like Alibaba and Amazon are in a constant competition to dominate consumer spending, the real…
Executive Viewpoints February 2
PVH Deploys OpenAI to Amplify Calvin Klein and Tommy Hilfiger Brands
PVH Corp. has partnered with OpenAI to co-create custom AI capabilities that will be embedded in PVH’s data-…
News January 28
Levi’s Claims ‘Home Turf’ Advantage with Super Bowl Pop-Up Activations
Levi’s is celebrating the Super Bowl-generated spotlight on San Francisco, the apparel retailer’s home town, with Home Turf,…
News January 26
How Smarter Restaurant Tech is Powering Loyalty even as Dining Frequency Declines
As we enter 2026, restaurants are raising prices to offset inflation-driven costs just as diners are spending less.…
Executive Viewpoints January 26Top Stories
