Latest In: Marketing

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Kohl’s to Spotlight Proprietary Brands with New ‘By Kohl’s’ Campaign

Kohl’s plans to leverage customers’ appreciation for its private label brands with its new “By Kohl’s” brand platform,…

News March 3
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Gary V on the Shifting Landscape of Attention and the Death of Don Draper Marketing

VaynerMedia CEO Gary Vaynerchuk shared insights on live shopping, how AI will reshape the influencer economy and why…

Features February 26
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Urban Outfitters Invites Community Members to ‘Add to Story’

Urban Outfitters has launched Add to Story, a campaign that encourages input from thousands of the brand’s community…

News February 25
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Reading Your Data Tea Leaves: What Your Metrics are Really Trying to Tell You

There’s a wealth of customer knowledge sitting right in front of retailers, but most just don’t see it.…

Executive Viewpoints February 25
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What the 2025 Holiday Return Season Revealed about Retail’s Fraud Problem

The 2025 holiday season delivered the first trillion-dollar holiday in U.S. retail history, with online spending alone hitting…

Executive Viewpoints February 24
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Exclusive Q&A: Why Any Day Can be a ‘Yes’ Day at The Children’s Place

Every time a parent and child shop for clothing, there’s a battle between the holder of the purse…

Features February 24
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Bath & Body Works Store Debuts on Amazon

Bath & Body Works (B&BW) has launched an official store on Amazon, making its body care and home…

News February 20
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ChatGPT now has ads and Target is one of the early test partners.

UPDATE: Albertsons, Williams Sonoma Join Target, Adobe in Testing ChatGPT Ads

[Update as of Feb. 20, 2026] Albertsons and Williams-Sonoma, Inc. (parent company of Williams Sonoma, Pottery Barn, West…

News February 20
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L.L.Bean Sharpens Personalization with Customer Data Solution

L.L.Bean has selected the Amperity Customer Data Cloud to power deeper personalization across customer experiences and channels. The…

News February 13
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