With a Ban Looming, TikTok Pushes Forward with New Commerce Features
Last week, the U.S. House of Representatives approved a bill that would force TikTok owner ByteDance to sell…
News March 19
Latest In: Marketing
Winning Creative in 2024: Human Storytelling, AI Scale
If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing…
Executive Viewpoints March 19
Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester
Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the…
News March 18
Salesforce Survey: 36% of Retail Employees Already Using Generative AI
Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by…
Features March 18
Utilizing the External Data Boom for Digital Shelf Optimization
Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a…
Executive Viewpoints March 15
How to Put Your Best Foot Forward in Retail Media
Retailers that have recently launched their own retail media businesses should learn from what the established leaders already…
Executive Viewpoints March 14
Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)
Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary…
Executive Viewpoints March 13
Shop Premium Outlets Debuts Retail Media Network
Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe…
News March 12Top Stories
