Unveiling the Power of Digital PR: A Blueprint for Retail Brands in the Relevance Era
The digital media landscape is ever-changing and, as such, it can be hard for time-poor marketers to keep…
Executive Viewpoints April 29
Latest In: Marketing
How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love
Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the…
Features April 26
Best Buy Partners with Content-Rich CNET to Share Ads and Expertise
Best Buy and media site CNET will work together to provide shoppers with experts’ picks and product reviews…
News April 25
Four Ways Retailers can Boost Retail Media Network Profitability
Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting…
Executive Viewpoints April 25
Google Again Delays Cookie Deprecation, This Time to 2025
In what has become a recurring plotline, Google has once again delayed third-party cookie deprecation on its Chrome…
News April 24
Saks.com Launches Retail Media Network
Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its…
News April 23
The Growing U.S.-China Ecommerce Rivalry will Make 2024 the Year of Commerce Media
Ecommerce continues to climb to new heights in the U.S., where recently released figures for Q4 2023 show…
Executive Viewpoints April 23
After 25 Years, a Rebrand is Just the Beginning for Edible
Twenty-five years ago, Tariq Farid saw some fruit displayed in a unique way at an event. He turned…
Features April 22
AI and the Art of Non-Linear Customer Experience
In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A…
Executive Viewpoints April 22Top Stories
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