Retail Media’s Next Wave: Data Portability
Brands are under more pressure than ever to prove that their advertising investments are leading to meaningful ROI.…
Executive Viewpoints July 4
Latest In: Marketing
Bookshop.org Plans Promo to Fight Prime Day Pandemonium
While other retailers launch competing sales around Amazon’s Prime Day in the hopes of riding the ecommerce giant’s…
News July 3
In the Fight for Mutual Survival, DTC and Retailers are Frenemies
Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep…
Executive Viewpoints July 1
Nespresso Awakens New Coffee Discovery Pathways with Online Quiz
Most Americans (84%) start their morning with a fresh cup of coffee, according to the National Coffee Association,…
Features July 1
Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign
Known primarily as a sewing and fabric destination, Joann is looking to broaden its appeal by highlighting its…
News June 28
Elton John Empties his Closet to Support AIDS Foundation with ‘Rocket Man Resale’ on Ebay
Elton John, known for his memorable fashion choices, is donating hundreds of items from his closet for an…
News June 27
TikTok Shop Debuts Social Impact Programs Aimed at SMBs
TikTok Shop has launched a new social impact initiative called SOAR Together (Supporting Our Artisans and Retailers) that…
News June 26
It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy
At the height of the COVID pandemic the might of ecommerce was laid bare. In November 2021 the…
Executive Viewpoints June 26
Lego Stores in 8 Countries to Showcase ‘Space Bricks’ Made of Meteorite Dust
Scientists at the European Space Agency (ESA) tasked with designing launch pads and shelters for astronauts visiting the…
News June 25Top Stories
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