Best Buy Shifts Focus from Offering Expertise to Aiding Discovery
Best Buy has unveiled a sweeping set of changes to its brand identity and strategy that include new…
News July 23
Latest In: Marketing
Google’s Anti-Cookie Effort Crumbles; Privacy Efforts in Flux
After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially…
News July 23
Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers
Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX…
Features July 22
Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign
Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find…
News July 19
Pacsun Taps Pinterest to Drive Home Fall Campaign: ‘Better in Baggy’
This fall, things are going to get baggy, at least according to Pacsun and its consumer community, The…
News July 19
Prime Day Sales Top $14 Billion, with More Products Sold Than Ever Before
Amazon’s 10th annual Prime Day was its biggest ever, with record-breaking sales over the 48-hour member sales event…
News July 18
From Boomers to Gen Z: How FMCG Brands can Engage Specific Generations with Events and Experiences
It’s no secret that the FMCG industry is fiercely competitive. From laundry detergents to packaged foods, consumers have…
Executive Viewpoints July 18
Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences
Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove…
Features July 17
Champs Taps Top Athletes to Help Customers ‘Excel in the Sport of Life’
Champs Sports, a subsidiary of Foot Locker, has unveiled a new brand positioning — “Sport For Life” —…
News July 17Top Stories
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