The Secret Sauce for Successful Experiential Marketing
Events combine brand storytelling, commerce and community all in one. Whether you are a business-to-business (B2B) or business-to-consumer…
Executive Viewpoints August 8
Latest In: Marketing
Grubhub Enhances App Personalization, Adds Priority Delivery Option
Grubhub now has 30 personalized recommendation carousels on its homepage, spotlighting merchants with delivery ETAs of 30 minutes…
News August 6
Roblox Says ‘It’s Showtime!’ with New ‘Beetlejuice’ Experience
Roblox has partnered with Warner Bros. Motion Picture Group on a new experience to promote the release of…
News August 6
Aldi Expands Instacart Functionality in U.S. Stores, Tests Caper Carts in Austria
Aldi will roll out Instacart Connected Stores solutions across all Aldi South Group locations in the U.S., including…
News August 6
The Race to Displace: How Temu and Shein are Redefining Ecommerce
Amazon has dominated the ecommerce landscape for over a decade and is on track to overtake Walmart as…
Executive Viewpoints August 6
E.l.f. Creates ‘Beauty for Every Eye’ Kit with Blind Swimmer Pagonis
E.l.f. Beauty has partnered with world champion blind swimmer Anastasia ‘Tas’ Pagonis to develop a limited-edition product kit…
News August 5
JD Expands Nike Loyalty Program to U.S.
JD, formerly known as JD Sports, has extended its partnership with the Nike Connected Membership program to the…
News August 5
Walmart Realm Debuts Gamified Virtual Dorm Rooms
Walmart Realm, the virtual experience that the retailer introduced in May 2024, has expanded into dorm room decoration…
News August 1
The ‘Real Genius’ of Using AI to Combat Sweepstakes Fraud
In the 1985 sci-fi comedy Real Genius, we meet Lazlo Hollyfeld, a former engineering student who spends his…
Executive Viewpoints August 1Top Stories
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