True Religion Taps Multi-Platinum Rappers for 22nd Anniversary Campaign
Global lifestyle and apparel brand True Religion has launched a new collection to celebrate more than two decades…
News August 14
Latest In: Marketing
Navigating AI Adoption: Why the Co-Pilot Approach is the Most Successful
Co-pilots are essential on a commercial aircraft: they’re there to assist the captain in operating the aircraft, monitor…
Executive Viewpoints August 13
A Financial Tale of Two Former DTC Darlings: Allbirds and Warby Parker
The direct-to-consumer (DTC) brand landscape continues to evolve, with the gap between winners and losers widening. The earnings…
News August 12
New Research Reveals the Keys to an Impactful Membership Model
The early 2010s brought consumers an onslaught of subscription services. Birchbox gave more consumers access to luxury beauty…
Features August 12
Amazon Taps TikTok to Drive More Ecommerce Sales
In an interesting turn of events, Amazon and TikTok are calling a truce and partnering to make it…
News August 9
UPDATE: With Dismal Q1 2025 Results, Under Armour Makes Brand Leadership Shakeup
[Update as of Aug. 9, 2024] The day after Under Armour announced a brand leadership change, it shared…
News August 9
Uber is Using the Paris Olympics to Demonstrate its Prowess as a ‘Travel Partner’
If you thought Uber’s move into food delivery back in 2016 was interesting, wait until you see what…
Features August 9
Macy’s Expands Media Network with Post-Purchase Offers
Macy’s has partnered with Rokt to provide shoppers with post-purchase offers via non-endemic ads delivered during the checkout…
News August 8
The Secret Sauce for Successful Experiential Marketing
Events combine brand storytelling, commerce and community all in one. Whether you are a business-to-business (B2B) or business-to-consumer…
Executive Viewpoints August 8Top Stories
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