Latest In: Marketing

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Amazon has dominated the ecommerce landscape for over a decade and is on track to overtake Walmart as…

Executive Viewpoints August 6
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E.l.f. Creates ‘Beauty for Every Eye’ Kit with Blind Swimmer Pagonis

E.l.f. Beauty has partnered with world champion blind swimmer Anastasia ‘Tas’ Pagonis to develop a limited-edition product kit…

News August 5
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JD Expands Nike Loyalty Program to U.S.

JD, formerly known as JD Sports, has extended its partnership with the Nike Connected Membership program to the…

News August 5
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Walmart Realm Debuts Gamified Virtual Dorm Rooms

Walmart Realm, the virtual experience that the retailer introduced in May 2024, has expanded into dorm room decoration…

News August 1
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The ‘Real Genius’ of Using AI to Combat Sweepstakes Fraud

In the 1985 sci-fi comedy Real Genius, we meet Lazlo Hollyfeld, a former engineering student who spends his…

Executive Viewpoints August 1
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How Serta Simmons teamed up with Sam's Club for a retail media activation that had dreamy results.

How a Retail Media Campaign with Sam’s Club Woke up Serta Mattress Sales

For several years now, excitement has been building around retail media and what it will unlock: new revenue…

Features July 31
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Stop Waiting on Advertising. New Products Should Fly off the Shelf. 

Every retailer’s nightmare is a shelf stocked with products that just won’t budge — a frustrating reality that…

Executive Viewpoints July 30
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Tuckernuck Boosts Holiday Conversions 304% With MNTN Performance TV

Tuckernuck, an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising…

Features July 26
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Dick's is teaming up with Team USA for the Olympics.

Dick’s Makes Olympic Play with Team USA Partnership, Plans to go for Gold at 2028 Games

As the Olympics kick off in Paris, Dick’s Sporting Goods has been awarded the title of Official Sporting…

News July 25
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