From Omnichannel to Polychannel: How FMCG Shopping is Changing
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their…
Executive Viewpoints October 25
Latest In: Marketing
Grubhub Joins the Commerce Media Club
Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership…
News October 24
How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV
Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where…
Features October 24
Inside Lowe’s Playbook for Pushing Category Conventions
Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her…
Features October 22
Chick-fil-A Cooks up Something New — An Entertainment App
Branded apps are nothing new, but Chick-fil-A’s new Play app — set to release on Nov. 18 —…
News October 21
Starbucks Hires Chipotle Alum as New Global Chief Brand Officer
A few months after joining Starbucks as its new CEO, Brian Niccol has brought his first Chipotle alum…
News October 21
Rent the Runway CEO on the Evolution of Consumers and Her Company
When Jennifer Hyman and Jenny Fleiss started Rent the Runway, they wanted to disrupt the fashion industry. Now,…
Features October 21
Lidl Launches New Appeal to U.S. Shoppers: ‘We’re the Super-est Supermarket’
Discount grocer Lidl is a big player in Europe, with more than 12,000 stores in 32 countries. But…
News October 18
Dollar General’s pOpshelf Refreshes Stores, Loyalty Program and App
Dollar General will kick off a new customer loyalty program for its pOpshelf banner by the end of…
News October 18Top Stories
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