Forget Gens X, Y and Z; This Year, Focus on Shopper Archetypes
Shoppers aren’t defined by the generations they belong to anymore; instead, they’re clustering around mindsets, according to BNPL…
Features March 27
Latest In: Marketing
Why Intelligent Shopping Needs AI and Omnichannel to Work Together
Attracting and retaining consumer attention has never been more challenging. Technology has changed rapidly over the last few…
Executive Viewpoints March 27
Unlocking Retail’s $100B+ Retail Media Opportunity
Retail media spending is projected to exceed $100 billion by 2027, representing one of the most significant revenue…
Executive Viewpoints March 24
Puma to Debut AI-Powered Interactive In-Store Concierge
This spring at its flagship store in Las Vegas, Puma will introduce AI Store Concierge, a multilingual AI-powered…
News March 23
In-Store Audio is Retail Media’s Blind Spot, and it’s Finally Ready to Scale
Retail media has become one of the fastest-growing channels in advertising. Retailers are monetizing websites, apps, sponsored search,…
Executive Viewpoints March 20
How Retailers can Stop Accidentally Training AI to Distrust Them
With 50% of consumers already using AI when searching for products online, LLM-powered search is quickly (if it…
Executive Viewpoints March 19
As Walmart, Target and Dollar General Vie for Value Shoppers, who has the Edge?
There are many reasons that Walmart achieved a $1 trillion market valuation last month, a first for a…
Features March 17
David’s Bridal Moves into Wholesale, Offering Capsule Designer Collections to Wedding Boutiques
David’s Bridal, which has been steadily expanding beyond its showroom roots for several years now, is moving into…
News March 16
Urban Outfitters Kicks Off Shop-in-Shop Vans Activation Across 5 Key Locations
Urban Outfitters will debut its latest “On Rotation” experiential retail platform with Vans footwear, starting with the retailer’s…
News March 13Top Stories
