The Agentic Commerce Paradox: It’s Already Here, and it’s Also Still Evolving
AI-powered agentic commerce, while still representing just a small fraction of all retail sales, has been growing so…
Features April 16
Latest In: Marketing
Dollar General Turns up the Volume by Expanding In-Store Audio Network to 6,000 Stores
Dollar General will roll out an AI-enabled in-store audio network to approximately 6,000 stores in 48 states during…
News April 13
Dick’s and Under Armour Team up to Build Youth Sports Experiences
Dick’s Sporting Goods and Under Armour are partnering with youth sports experience company Unrivaled Sports to collaborate on…
News April 10
Amazon Unleashes AI-Powered Tool to Connect Pets with Potential Adopters
Amazon has launched its first pet adoption experience with the debut of an AI-powered matching tool, designed to…
News April 10
The Habit Economy: What the Fastest-Growing Retail Brands Reveal About Digital Loyalty
Retail growth used to hinge on the first win: the first click, the first purchase, the first viral…
Executive Viewpoints April 10
Amplifying the Incremental Impact of Influencer Campaigns
For most, influencer marketing isn’t a nice-to-have, it’s a mandate. As shoppers search for product recommendations, influencers provide…
Executive Viewpoints April 7
Exclusive Q&A: How Google Ads Maintains the Key Product Data Needed to Optimize Agentic Commerce
By making search more natural and conversational, generative AI, along with its retailing buddy agentic commerce, are creating…
Features April 7
Stop Simply Optimizing Ads, and Start Designing for the Shopper Journey
Many advertisers have traditionally focused on tactical considerations in their performance marketing campaigns: placement strategies, creative formats and…
Executive Viewpoints April 1
Target Faces Boycott Threat as Teachers’ Union Urges Members to ‘Shop Local’
The 1.8-million-member American Federation of Teachers (AFT) union has passed a new resolution urging members to boycott Target…
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