Kroger Brings Retail Media, Loyalty and Insights Together Under One Roof
Kroger has unified the supermarket giant’s retail media, insights and loyalty marketing functions into a single department: Kroger…
News July 31
Latest In: Marketing
Walmart Kicks Off Multi-Year Partnership with Major League Soccer
Walmart is latching on to the growing interest in soccer, embarking on a multi-year partnership with Major League…
News July 30
Exclusive: Hanna Andersson Looks Beyond the Checklist to Capture the Magic of BTS
For most parents, back-to-school shopping begins with a looong list: school supplies, backpacks, lunchboxes, clothes, shoes. But this…
News July 30
IAB Sets Out to Define the Growing World of Commerce Media
As retail media has expanded well beyond retailers, a new term has begun to take prevalence — commerce…
News July 29
Edible Launches Digital Marketplace for Non-Perishable Gifts
Edible Arrangements has partnered with the tech-forward gifting platform Goody to add a curated selection of non-perishable third-party…
News July 29
How Retailers can Maximize the ‘Happy Accident’ of a Product Collaboration that Goes Viral
Product scarcity has been a successful retailing strategy for many years, particularly in the luxury sector. Part of…
Features July 29
Kroger Debuts Tool to Access Teacher-Specific Back-to-School Shopping Lists
Kroger has introduced the Kroger Back to School List, an online tool that provides parents with access to…
News July 28
Albertsons Names New Retail Media Head
Albertsons Companies has appointed Brian Monahan as the new head of its retail media division, Albertsons Media Collective,…
News July 24
Inside One of Prime Day’s Biggest Success Stories — Liquid I.V.
There’s no denying the power of Amazon Prime Day: The annual sales event is now as much a…
Features July 24Top Stories
