Why Following Amazon is Probably Killing your Retail Media Strategy
Retail media is being rewritten. For years, the dominant approach has been to follow Amazon’s blueprint — build…
Executive Viewpoints August 13
Latest In: Marketing
Fanatics Rolls Out Cross-Business Loyalty Program
Fanatics has launched Fanatics ONE, an enterprise-wide loyalty program offering a wide variety of rewards including fan apparel,…
News August 12
Labubu Lessons: The Power of Virality, Treat-Yourself Culture and Owning a Moment
Yes, you read that right – Labubu. Thankfully, I have Gen Z kids and a marketing team that…
Executive Viewpoints August 11
AI Search is Rapidly Gaining Consumers’ Trust
When it comes to brand discovery, AI is quickly earning consumers’ trust, with 62% of consumers saying they…
Features August 8
Listen Now: What $24 Billion in Prime Day Spending Tells Us About H2
Amazon Prime Day has become one of the biggest sales days of the year (and is fast becoming…
Features August 6
How Indoor Playgrounds are Revitalizing Malls and Foot Traffic
Since 2022, many retail malls have experienced a decline in shopper traffic, with losses ranging from 1% to…
Executive Viewpoints August 6
Creator-Led ShopMy Platform Debuts Consumer-Facing Commerce
ShopMy, a platform designed to transform creator marketing into measurable performance channels, has launched its first consumer-facing shopping…
News August 4
Anthropologie Promotes Maeve to Standalone Brand, Plans Stores and Exclusive Catalog
Anthropologie’s customer favorite Maeve label has been elevated to a standalone brand with its own branded storefronts, beginning…
News August 4
3 Questions with Veteran Marketer Sarah Crockett: Connecting with Consumers in Times of Turbulence
When it comes to marketing portfolios, not many executives have one as robust as Sarah Crockett. Throughout her…
Features August 1Top Stories
