Feed Shoppers’ Creativity To Turn ‘White Elephant’ Parties Into Sales Drivers
White Elephant parties, a gamified gift exchange often featuring unconventional items, are more than a niche tradition: 36…
News November 20
Latest In: Marketing
Insights Into The Changing Influencer Landscape From Collab/18
The role of influencers in retail is shifting, with companies such as Macy’s starting to use their own…
News October 12
Approach LGBTQ Inclusion As A Core Belief, Not A Marketing Gimmick
The way retailers speak to the LGBTQ community and portray its members in their marketing can have a…
News September 11
57% Of Shoppers Say Retargeting Has No Influence On Online Buying Decisions
Retargeting is one of the most frequently used weapons in a marketer’s arsenal, but a new report strongly…
News July 31
4 Tips For Maximizing Social Media Success
In retail, lots of traffic is great — but the real measure of success is how many people…
News July 24
Mid-Campaign Ad Optimization Helps Boost Conversion Rates
Retailers, like CPG companies, need to keep an eye on their marketing spend when reaching out to their…
News July 3
As GDPR Deadline Looms, Retailers Must Secure Consent To Access Personal Data
Consumer data has always been a key part of retailers’ marketing toolkits. However, with the General Data Protection…
News December 29
Mobovida Boosts Revenue-Per-Email-Send 33% With Personalized Messaging
Mobovida, an online retailer of mobile accessories and handbags, is meeting the challenge of selling highly commoditized products…
News December 28
57% Of Marketers Don’t See Value In VR
Virtual reality (VR) and augmented reality (AR) have generated plenty of attention in retail in recent years, but…
News September 12Top Stories
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