4 Tips For Maximizing Social Media Success
In retail, lots of traffic is great — but the real measure of success is how many people…
News July 24
Latest In: Marketing
Mid-Campaign Ad Optimization Helps Boost Conversion Rates
Retailers, like CPG companies, need to keep an eye on their marketing spend when reaching out to their…
News July 3
As GDPR Deadline Looms, Retailers Must Secure Consent To Access Personal Data
Consumer data has always been a key part of retailers’ marketing toolkits. However, with the General Data Protection…
News December 29
Mobovida Boosts Revenue-Per-Email-Send 33% With Personalized Messaging
Mobovida, an online retailer of mobile accessories and handbags, is meeting the challenge of selling highly commoditized products…
News December 28
57% Of Marketers Don’t See Value In VR
Virtual reality (VR) and augmented reality (AR) have generated plenty of attention in retail in recent years, but…
News September 12
Retailers Fail To Capture Consumer Eyeballs Via YouTube Ads
The retail industry has some catching up to do if it wants to engage its audience via YouTube…
News August 15
Customized Video Ads Drive 561% Lift In User Brand Engagement
Customized video marketing can be a powerful component of brand marketing campaigns. Custom interactive video campaigns generate a…
News June 13
88% Of Marketers Say Personalization Boosts Business Results
[Image source: ScienceSoft] Retailers, analysts and consumers alike consistently tout personalization as necessary to shaping the customer experience,…
News May 16
POS Subscribers Provide 32% Higher Open Rates
Retail marketers need to take action to improve the quality of data they obtain at the POS, as…
News September 26Top Stories
