Sacred Heart University Graduates First Cohort In SAS Joint Marketing Certificate Program
A group of Sacred Heart University (SHU) students were the first to complete the school’s new SAS joint…
News January 14
Latest In: Marketing
Millennial Marketing Is Meaningless: Leveraging Intent Signals To Cut Through Arbitrary Age Groups
Millennials are a flighty, apathetic bunch of broke, disloyal shoppers. That’s why the group is an enigma for…
Executive Viewpoints January 14Oracle Launches Consumer Insights Offering Designed To Optimize Customer Acquisition
Oracle Retail has released Consumer Insights, a feature designed to help retailers better understand the characteristics of their…
News January 9
Optimizing Blog Content: From Easy Returns For Fashionistas To Impulse Buys For Parents
Blog readers are as varied as any cohort, but highly engaged readers of certain blog types tend to…
News October 4
Vitacost.com Boosts Click-To-Open Rates 53% Via Personalized ‘Mystery Sales’
Vitacost.com, a Kroger-owned online retailer offering healthy consumer products such as vitamins, nutritional supplements, beauty supplies and organic…
News September 4
Tammy & Benjamin Drives 230% Sales Lift From Facebook Ads, 90% Boost From Google
Prior to the 2018 holiday season, Tammy & Benjamin, a luxury leather brand, sought to drive more global sales…
News June 12
How Hammock Gear Improves Email Effectiveness With Activity-Based Messaging
Hammock Gear initially built its reputation through social media, word of mouth and a commitment to first-class customer…
News May 28
Study: Just 22% Of Retailers Prioritize Revenue-Generating ROI From Martech Investments
While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth…
News April 22
Study: Tailor Communications To Reach 5 Very Different Shopper Groups
Whether they’re looking for the best deals or a reason to visit their favorite store, nearly every shopper…
News April 8Top Stories
Latest Podcasts
Latest Resources
