Why Kate Hudson’s DTC Wellness Brand Chose Bluestone Lane for In-Store Debut
We’ve all heard that consumers are now looking more closely at brands’ missions and values before they buy…
Features February 8
Latest In: Marketing
Supply Chain and Inflation Headlines Won’t Make Promotions Disappear
The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike —…
Executive Viewpoints February 8
Eterneva Makes Diamonds from Ashes. How they Connect with Grieving Consumers is a Lesson in Digital Experience
Among DTC brands, Eterneva occupies a unique niche: the company creates made-to-order memorial diamonds from the ashes or…
Features February 7
How Retail Companies Can Cut Cookies and Boost Engagement
In recent months, marketers have seen article after article about the impending death of cookies, and it can…
Executive Viewpoints February 7
As Meta Flounders, Amazon and Google Prove it’s All About the Advertising
Amazon shares were up approximately 14% in after-hours trading on Thursday, Feb. 3 after the company reported some…
News February 4
Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’
Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI…
Features February 4
Nordstrom Launches Branded Podcast Hosted by Retailer’s President
Nordstrom is jumping into the world of audio content with the launch of a new branded podcast, The…
News February 3
3 Ways Retailers Can Remove the Intimidation Factor Around Digital Touch Points
Digital transformation in grocery has always lagged behind other retail sectors. According to McKinsey Research, ecommerce adoption in…
Executive Viewpoints January 28
Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now
We all like to think big. It’s energizing to think about customer experience transformation and what that could…
Executive Viewpoints January 25Top Stories
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