Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’
B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase…
News February 18
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Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric
The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led…
Features February 18
Why Marketplaces Need to be Part of any Ecommerce Strategy
Whether a store owner is preparing to launch a new ecommerce website or has been selling online for…
Executive Viewpoints February 18
Alibaba Uses Winter Olympics to Demonstrate Potential of Virtual Influencers
Meet Dong Dong – she’s become a familiar face on Alibaba’s Taobao Live platform during the 2022 Winter…
News February 15
4 Practical Tips for TikTok Success
The speed at which TikTok has become a focal point of conversation and community in the U.S. has…
Features February 15
3 Brand Marketing Lessons from Super Bowl LVI’s Ads
People watch the Super Bowl to be entertained and to take part in one of the few remaining…
Features February 14
Supercharge Your 2022 Retail Strategy with Social
Merchants using an ecommerce platform can easily implement social selling into their 2022 strategy. Over the last year,…
Executive Viewpoints February 14
Chewy to Host Live Pet Adoption Event on TikTok this Valentine’s Day
Online pet retailer Chewy is inviting pet lovers to go on a “date” with rescue animals from the…
News February 10
SKUx Helps Retailers Collect Intent and Interest Data While Delivering Purchase Incentives
Promotions solution provider SKUx has launched SKUx Offer (X)ccelerator, a tool designed to help brands and retailers transform…
News February 10Top Stories
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