Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails
Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but…
Features July 7
Latest In: Marketing
A Metaverse Action Prep Plan for Brands
You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it…
Executive Viewpoints July 7
3 Ways to Benefit from the Inevitable Social Commerce Boom
Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it…
Features July 6
What Google Analytics 4 Means for Your Ecommerce Site
Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics…
Executive Viewpoints July 4
How to Organize Your Data to Reach Your Personalization Goals
Data has become something of a holy grail for modern marketers, offering insights that not only help businesses…
Executive Viewpoints July 1
Madison Reed Names New Marketing and Digital Chiefs
Hair color retailer Madison Reed is strengthening its C-suite with two new appointments. Brad Lande-Shannon has joined the…
News June 28
Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In
“Subscription commerce” was all the rage as companies like Stitch Fix and Blue Apron were riding their rocket…
Features June 24
Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic
Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat,…
News June 23
eBay Acquires NFT Marketplace KnownOrigin
eBay has acquired KnownOrigin, a UK-based non-fungible token (NFT) marketplace. Financial details of the deal were not disclosed. Founded…
News June 23Top Stories
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