PacSun Taps Virtual Influencer for BTS, Holiday Campaigns
PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns…
News August 15
Latest In: Marketing
Wish Launches Marketing Blitz to Reintroduce Itself to Consumers
Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership…
News August 15
Why Recommendations Aren’t Enough for Ecommerce
Over the past decade, UX optimization has become a key area of focus for digital businesses. The most…
Executive Viewpoints August 12
NYFTLab Empowers Women-Led Commerce Technology With Support of Major Retailers
By the close of its ninth edition in June, the New York Fashion Tech Lab (NYFTLab) and its…
Features August 12
Ferragamo Partners With Farfetch as Part of Millennial/Gen Z Strategy
Seeking to step up its appeal to younger shoppers, luxury Italian fashion house Salvatore Ferragamo has partnered with…
News August 11
Foot Locker Details $54M Investment in Educational and Economic Opportunities for Blacks
Beginning with the June 2020 launch of its Leading Education & Economic Development (LEED) Initiative through January 2022,…
News August 2
3 Immersive Customer Experiences Using Augmented Reality
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of…
Executive Viewpoints August 1
New ‘Phygital’ Experience at Saks, Neiman Marcus Aims to Bring Shoppers into the Metaverse
Fashion designer Jonathan Koon has teamed up with the retail-focused metaverse world Highstreet to launch a “phygital” experience…
News August 1
How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)
Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the…
Features August 1Top Stories
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