Driving Marketing ROI Through Microsegmentation
Shoppers today don’t just want the right products at the right price at the right time. They want…
Features August 23
Latest In: Marketing
Foot Locker Names Ulta Chief as New CEO
Mary Dillon, former Executive Chair and CEO of Ulta Beauty, has been named President and CEO of Foot…
News August 22
Inside the ‘Online Mall’ Simon has Created for its Outlet Brands
A lot of new marketplaces have sprung up in the last few years, but even among that now…
Features August 22
As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital
Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most…
Features August 18
ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives
Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,”…
News August 17
Kohl’s Names Interim Marketing Leader as its New CMO
Kohl’s has named Christie Raymond as its new Chief Marketing Officer, reporting directly to CEO Michelle Gass. Raymond…
News August 17
Shopify Debuts Creator Marketplace to Connect Influencers with Merchants
Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and…
News August 17
How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse
While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the…
Features August 17
5 Ways Retailers Can Tackle Wavering Customer Loyalty
New research from PwC has found that three in 10 customers are more likely to try a new…
Features August 15Top Stories
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