3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022
Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad…
Features September 22
Latest In: Marketing
The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing
One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs.…
Executive Viewpoints September 21
Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion
Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth…
Executive Viewpoints September 21
Walmart Expands Retail Media Offering with Social, Livestreaming Integrations
Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok,…
News September 20
Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing…
Executive Viewpoints September 20
Sam’s Club Expands Retail Media Offering to Aid Product Discovery
Sam’s Club has partnered with ecommerce advertising solution Pacvue to help brands that advertise on the retailers’ site…
News September 19
What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers
It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in…
Features September 19
80% of Your Store’s Revenue is Coming from This Source
If anything, my 26 years of retail experience have shown that customer acquisition is initially the central purpose…
Executive Viewpoints September 19
Giving Transportation Leaders a Seat at the S&OP Meeting
The Sales & Operations Planning (S&OP) process has been around for decades, with many of the largest and…
Executive Viewpoints September 16Top Stories
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