Walmart Expands Retail Media Offering with Social, Livestreaming Integrations
Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok,…
News September 20
Latest In: Marketing
Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing…
Executive Viewpoints September 20
Sam’s Club Expands Retail Media Offering to Aid Product Discovery
Sam’s Club has partnered with ecommerce advertising solution Pacvue to help brands that advertise on the retailers’ site…
News September 19
What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers
It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in…
Features September 19
80% of Your Store’s Revenue is Coming from This Source
If anything, my 26 years of retail experience have shown that customer acquisition is initially the central purpose…
Executive Viewpoints September 19
Giving Transportation Leaders a Seat at the S&OP Meeting
The Sales & Operations Planning (S&OP) process has been around for decades, with many of the largest and…
Executive Viewpoints September 16
How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming
[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out…
Features September 14
Kroger Media Network Makes the Leap into CTV
The Kroger Co.‘s retail media advertising business, Kroger Precision Marketing (KPM), has teamed up with sell-side advertising platform…
News September 13
Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong PlaceÂ
[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that…
Features September 13Top Stories
