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7 Optimization Areas That Will Maximize Your Video Content’s Discoverability

It’s 2022, and video is bigger than ever. It has become the go-to marketing medium to communicate with…

Executive Viewpoints October 5
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Meta unveiled a host of new ways its helps brands connect with consumers via ads and messaging.

Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands

Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering…

News October 4
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4 Steps Retailers Can Take to Market Themselves in a Recession

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in…

Executive Viewpoints September 29
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New Snap study shows that AR is being used more often for more utilitarian purposes.

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because…

Features September 28
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Amazon sets the dates for its Early Access fall Prime sales event.

Amazon Announces Prime Day Part Two, Set for Oct. 11-12

After months of rumors, Amazon has official announced that it will host a second Prime sales event this…

News September 26
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Retail Media Networks Need to Enable Full-Funnel Buying

The retail media business is booming, as retailers provide access to first-party audiences and empower advertisers to connect…

Executive Viewpoints September 26
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Doug Herrington, CEO of Worldwide Amazon Stores at the 2022 Amazon Accelerate conference.

Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

With 2 million third-party sellers accounting for more than half of its retail revenue, Amazon’s relationship with the…

Features September 23
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3 Examples of Email Personalization That Drive Passionate Customer Loyalty

Building and sustaining deep customer loyalty is a big task that very often comes down to the little…

Executive Viewpoints September 23
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Alibaba is moving further into the metaverse to serve customers on the Tmall Luxury Pavilion

Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

With China set to become the world’s largest luxury market by 2025, Alibaba is intent on building out…

News September 22
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