TikTok Taps Pro Sports for New Marketing Chief
Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will…
News November 11
Latest In: Marketing
Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push
Bean bag and furniture retailer Fatboy has launched a new AR SnapChat Lens as part of a larger…
News November 11
eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season
There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer…
Features November 10
YouTube Kicks off 9-Day Holiday Shopping Blitz
YouTube is getting into the holiday spirit with a nine-day, multi-format shopping event, From YouTube to You, that…
News November 10
Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers
Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members…
Features November 10
Carrefour and Publicis Join Forces to Scale Retail Media in Europe and LatAm
Carrefour Group — which was one of the first retailers in Europe to launch a retail media network…
News November 9
The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3
While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021…
Features November 9
Overstock Teams with UPS to Tackle Home Furnishings Returns
Overstock.com is piloting a new returns program with UPS that will allow Overstock customers to schedule doorstep pickup…
News November 8
Nurturing Influencers: How Adore Me, Walmart and Express Support Creators
The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue,…
Features November 8Top Stories
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