How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots
Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they…
Features December 2
Latest In: Marketing
How the Kroger-Albertsons Merger is Accelerating the Need for a Unified Retail Ad Network
There are a growing number of retailers competing for their share of available advertising dollars, and a big…
Executive Viewpoints December 2
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…
Executive Viewpoints December 2
JCPenney Goes Live with Backstreet Boys to Kick Off Feeding America Partnership
JCPenney will host an hour-long Facebook Live event on Dec. 1 at 8 p.m. ET featuring the Backstreet…
News December 1
BJ’s Joins the Fast-Growing Retail Media Club
BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution…
News December 1
Don’t Cut Ad Spend, Just Make Sure it’s Effective
Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the…
Executive Viewpoints December 1
With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming
It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury…
News November 29
Wallets, Waits and Weariness: Use Mindful Messages to Connect
While the world may have finally emerged from the grips of the COVID-19 pandemic, customers are now grappling…
Executive Viewpoints November 28
TalkShopLive to Translate Window Shopping into Streetside Purchasing in NYC
Window shopping is a time-honored New York tradition, especially around the holidays when retailers pull out all the…
News November 23Top Stories
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