Latest In: Marketing
Most Brands and Retailers are Wasting Ad Spend on National-Local Cannibalization
Franchise marketing requires a delicate balance of local and national advertising strategies. But many franchise organizations suffer from…
Executive Viewpoints January 9
H&M Debuts Sustainability-Focused Experience on Roblox
H&M has launched a new immersive experience in Roblox called Loooptopia that lets players experiment with materials and…
News January 5
How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve
In a world awash with data, what matters is not how much you have but what you do…
Features January 5
How Youthforia Went from Instagram to Ulta in Less than 18 Months
“Direct to consumer” is so 2022. This year, DTC has a new meaning, or at least an alternate…
Features January 4
Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience
The advantages of buying online are clear. For customers, product selection has gone up while prices have gone…
Executive Viewpoints January 4
5 Tips for Maintaining Subscription Momentum
Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. subscription ecommerce sales will continue to see…
Features January 3
Dollar Shave Club Selects Subscription Specialist as Solution Provider
Dollar Shave Club is migrating its homegrown subscription technology to the Ordergroove platform, in partnership with Shopify Plus.…
News December 22
Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX
Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for…
News December 16Top Stories
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